Kids & Media

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Media are a constant, ever-growing presence in the lives of young people.  Children and teens spend an enormous amount of time each day consuming and creating media content, learning from everything they see, hear, read and create, even if it is not intended to be "educational." 

What kids learn from media can broaden their experience and contribute to how they act, think and feel in their everyday lives.
  • For younger kids, media can be a resource for creative play and a lens to explore new worlds while building confidence in their own abilities and inspiring learning.
  • For tweens and teens, media can play a powerful role in their search for identity while expanding their knowledge, fostering their values and beliefs, and developing their communication and technical skills.
  • Regardless of age, young people are a special audience with special considerations who need media experiences that make a positive difference in their lives.
We believe that media producers can help empower kids without sacrificing popularity or market viability. And smart public policy can result in media that respect children and families. Our work supports producers in crafting creative, innovative, and profitable media across platforms. Whether kids watch TV or DVDs, go to movies, play video or computer games, listen to music, visit web sites or interact via social networking, they deserve high quality media-based products.

Every kid needs a kidvocate.  We help you be a kidvocate in the converging media culture.  Check out who we are and what we do.