What We Do

We provide expertise in what you need to know about children's media use, media impact, and media policy to ensure that creative content entertains, engages and educates.

Our commitment is to help promote excellence in the digital youth culture. 
We collaborate with media producers, policymakers, and researchers who want to develop  quality television shows, DVDs, movies, electronic games, Web sites, and other media-based products that are age-appropriate and on-target. 
  • We share best practices based on cutting-edge research.
  • We evaluate program and policy effectiveness.
  • We establish standards that build a strong foundation for life-long learning and productive citizenship in the digital age.
  • We adapt to changing needs and forge partnerships to expand the reach of quality media for children, tweens and teens.